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Faire de la recherche en marketing

Main Author: Pras, BernardLanguage: French.Country: FR.Publication: Vuibert , Paris : 1999Description: 359 p. : Couv coloré, bibliographie, figure ; 23 cm.ISBN: 2711779904.Subject - Topical Name: L'evaluation du marketing,cadre d'analyse et application marketing Online Resources:Sommaire
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